It doesn’t take much to create a new industry. Basically, all you need to do is create fear. Create a threat, an enemy, and then offer a solution to eliminating that threat and vanquishing the enemy, and… voilà, you have the beginnings of an industry. It doesn’t matter if any of it is true. You have the essentials of what is required to give birth to an industry and, eventually, a market.
Read more here: Birth of the Zika Industry